On Friday, Apple introduced news about a new feature on its developer’s website, which will allow developers to use “contingent pricing.”
What’s contingency pricing? Here’s what Apple said about it in a post on the developer’s site: “Contingent pricing for subscriptions on the App Store—a new feature that helps you attract and retain subscribers—lets you give customers a discounted subscription price as long as they’re actively subscribed to a different subscription. It can be used for subscriptions from one developer or two different developers. We’re currently piloting this feature and will be onboarding more developers in the coming months. If you’re interested in implementing contingent pricing in your app, you can start planning today and sign up to get notified when more details are available in January.”
