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Fortune
Fortune
Business
Marco Quiroz-Gutierrez

Apple's $599 MacBook Neo is a 'shock to the entire market'—and PC makers are 'taking it very seriously'

Apple Asus AMD Intel Corporation Microsoft
(Credit: Timothy A. Clary—AFP via Getty Images)

Apple’s abrupt entry into the lower-cost laptop market with the MacBook Neo has the entire PC industry on alert, according to the CFO of one of the biggest players. 

The $599 Neo, announced last week, comes in at about half the price of the MacBook Air, Apple’s previously least expensive laptop, and is cheaper than the standard iPhone 17 released last year, which retails for $799.

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