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Creative Bloq
Creative Bloq
Technology
Daniel John

Apple's 3-year design plan just got me excited about the iPhone again

Fan-made render of an iPhone with an all-glass design.

Poor old Apple. The tech giant has been struggling to catch a break recently, facing criticism for, among other things, lagging behind in the AI race, pandering to Donald Trump and releasing a string of curiously bad ads. But perhaps the most existential threat to Apple right now is its perceived lack of innovation, with iPhone upgrades becoming increasingly incremental.

But new leaks suggest Apple is planning to turn things around over the next three years, with next month's iPhone reveal event set to "lay the foundation for a once-in-a-generation iPhone overhaul". And if the rumours are true, the iPhone could finally become exciting again.

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