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Technology
Oliver Haslam

Apple's $3,499 Vision Pro AR/VR headset could hit stores in February 2024 as employees and developers prepare for a rare new product category

Vision Pro eyesight.

After years of rumors, Apple finally unveiled the Vision Pro headset at WWDC back in June, saying that it would go on sale in early 2024. There was nothing firmer than that, and Apple has so far failed to confirm anything beyond what it said all those months ago. The smart money was on a launch before March 2024, and now it seems that we can expect the Vision Pro to hit store shelves even sooner than that.

A new report suggests that Apple will have its Vision Pro headset ready to go on sale as soon as February, with various cogs already in motion to make sure that the launch goes as smoothly as possible. It's a big launch for Apple, and one that could make or break the category for a company that doesn't enter new ones all that often. Now, we're almost on the eve of it entering the augmented reality world, and it's now a question of whether it can bring customers along for the ride.

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