
Apple is getting ready to kick off its second year of MLS Season Pass, with the 2024 season about to start. It's fair to say that it's starting with a bang as well — the first game will see reigning Leagues Cup champions Inter Miami CF host Real Salt Lake at Chase Stadium with Lionel Messi in tow.
While the game will be a standalone match, it marks the beginning of the second year of Season Pass as part of a 10-year partnership that's costing Apple a cool $2.5 billion. Apple was also instrumental in the deal that saw Messi make the switch to the MLS last year, a move that saw the eight-time Ballon d’Or become the biggest draw in the league.