Starting on Monday, March 2, Apple is expected to announce "at least five products," according to a report from Bloomberg's Mark Gurman. The announcement will run through Wednesday, March 4.
Apple has been rumored to release a slew of devices this spring, but there are a few likely candidates. According to Gurman, there are at least three "very likely" devices.
Additionally, Apple could announce the iPhone 17e, since the iPhone 16e launched in early spring last year. We don't expect a big upgrade here beyond the newer Apple A19 chipset.
Low-cost MacBook
The most interesting may be the rumored low-cost MacBook that could launch in yellow and green. The cheap MacBook is meant to take on entry-level Windows laptops for students and general users.
It's been rumored that it will cost either $599 or $699 with 8GB RAM, 256GB SSD, and a 12-inch display. It could also feature an A18 Pro chip, the same as in the iPhone 16 Pro models.
If Apple is sticking an A18 chip in the cheap MacBook, it could handily outperform the MacBook M1, which is currently the least expensive MacBook that you can buy. This means better performance, graphics and power efficiency.
iPad Air and iPad
An iPad Air powered by the M4 chip is the third "likely" device we could see next week. Like the low-cost iPhone e-series, the only big change here will be chips, including potentially Apple's custom N1 wireless chips.
Alongside the iPad Air, we should see a new entry-level iPad 12, which could feature an A19 chip, though some reports have suggested it could come with an A18 one instead. Either would be an upgrade over the A16 in the current iPad 11.
Both devices are only really seeing chip upgrades. So iPad 12 should feature an 11-inch Liquid Retina display, with at least 128GB starting. The iPad 11 had a test battery life of 11 hours and 25 minutes. The more efficient A19 or A18 could increase that life.
Similarly, the iPad Air M3 has an 11-inch Liquid Retina display and a 10-hour battery life. Again, the more efficient M4 should improve that number.
Other devices
That's four devices, what about number 5? Apple has been rumored to launch a refreshed Mac Studio and a new Apple Studio Display this spring. According to Gurman, the Studio Displays are ready to ship now, with the Studio Displays close behind. So, either or both of those products could make an appearance.
In the past, Apple has liked to announce new products on Tuesdays, but this event is supposed to be an "Apple Experience" in New York, London and Shanghai. So, announcements could be spread out across the three days, with Wednesday expected to be a "show" day.
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