Apple reportedly kills Apple Car after spending billions, will double down on AI instead

Tim Cook.

Apple Car, the long-rumored, never-confirmed object of countless Apple rumors for a decade, is officially dead, according to a new report.

Bloomberg reports that Apple executives informed nearly 2,000 employees working on the Apple Car that the project is being scrapped in favor of other special projects at the company. The report, which cites people who claim to have knowledge of the meeting, also notes that many of those employees will move on to a new artificial intelligence division with a special focus on generative AI.