Apple has confirmed rare mass layoffs affecting staff in its Siri and Vision Pro teams in the United States, with around 200 employees told in August 2026 that their roles are being cut. The move marks one of the most visible retrenchments at Apple in years and underscores how the company is struggling to turn its most hyped new products into solid businesses.
The cuts follow months of speculation about Apple's commitment to its mixed reality and artificial intelligence bets, particularly after the Apple Vision Pro headset launched in 2025 to a wave of hype and then, fairly swiftly, a thud.
