Apple has rejected an EU trademark for a Chinese keyboard maker's citrus fruit logo. The design, which features a segmented fruit with a green leaf motif, was blocked by the EU Intellectual Property Office (EUIPO) after Apple contested that the design was too similar to its own.
While Apple is certainly no stranger to design disputes, this latest case demonstrates the powerful influence the brand has over the tech world. As one of the industry's most recognisable logos, Apple's iconic emblem (and its gallant fight to protect it), proves the power of timeless branding.
