We all knew this day was coming. Apple has officially confirmed in statements to publications like CNBC that the RAM crisis has come for its devices and that MacBook and iPad devices are going up in price by as much as $500. Some high-end devices are going up by more than $1,000.
That's a significant bump for anyone looking to get their hands on Apple's latest hardware.
Apple's online store went down for a few minutes and came back with higher prices on many of its devices.
Of course, it wasn't done silently, as Apple offered a statement explaining the difficult decision to increase prices: "The consumer electronics industry is facing an unprecedented challenge. The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly."
New Mac prices
Price increases are hitting across both U.S. and U.K., and since it's the same number on both sides of the pond, I can't help but feel especially hard done by in Britain given it's an apples-to-apples significantly larger number!
U.S. Increases
- MacBook Neo: $699 (up from $599, $100 increase)
- 13-inch MacBook Air: $1,299 (up from $1,099, $200 increase)
- 15-inch MacBook Air: $1,499 (up from $1,299, $200 increase)
- M5 MacBook Pro: $1,999 (up from $1,699, $300 increase)
- M5 Pro MacBook Pro: $2,499 (up from $2,199, $300 increase)
- M5 Max MacBook Pro: $4,099 (up from $3,599, $500 increase)
- iMac: $1,499 (up from $1,299, $200 increase)
- M4 Max Mac Studio: $2,499 (up from $1,999, $500 increase)
- M3 Ultra Mac Studio: $5,299 (up from $3,999, $1,300 increase)
U.K. increases
- MacBook Neo: £699 (up from £599, £100 increase)
- 13-inch MacBook Air: £1,299 (up from £1,099, £200 increase)
- 15-inch MacBook Air: £1,499 (up from £1,299, £200 increase)
- M5 MacBook Pro: £1,999 (up from £1,699, £300 increase)
- M5 Pro MacBook Pro: £2,499 (up from £2,199, £300 increase)
- M5 Max MacBook Pro: £4,099 (up from £3,599, £500 increase)
- iMac: £1,499 (up from £1,299, £200 increase)
- M4 Max Mac Studio: £2,499 (up from £1,999, £500 increase)
- M3 Ultra Mac Studio: £5,299 (up from £3,999, £1,300 increase)
New iPad prices
U.S. Increases
- iPad: $449 (up from $349, $100 increase)
- 11-inch iPad Air: $749 (up from $599, $150 increase)
- 13-inch iPad Air: $949 (up from $749, $200 increase)
- 11-inch iPad Pro: $1,199 (up from $999, $200 increase)
- 13-inch iPad Pro: $1,499 (up from $1,299, $200 increase)
- iPad mini: $599 (up from $499, $100 increase)
U.K. Increases
- iPad: £429 (up from £329, £100 increase)
- 11-inch iPad Air: £749 (up from £599, £150 increase)
- 13-inch iPad Air: £949 (up from £749, £200 increase)
- 11-inch iPad Pro: £1,199 (up from £999, £200 increase)
- 13-inch iPad Pro: £1,499 (up from £1,299, £200 increase)
- iPad mini: £599 (up from £499, £100 increase)
Apple TV, HomePod and Vision Pro
U.S. Increases
- Apple TV 4K: $199 (up from $129, $70 increase)
- HomePod: $349 (up from $299, $50 increase)
- HomePod mini: $129 (up from $99, $30 increase)
- Vision Pro: $3,699 (up from $3,499, $200 increase)
U.K. Increases
- Apple TV 4K: £199 (up from £129, £70 increase)
- HomePod: £349 (up from £299, £50 increase)
- HomePod mini: £129 (up from £99, £30 increase)
- Vision Pro: £3,499 (up from £3,299, £200 increase)
That's a lot of money, especially for ultra-high-end devices like the Mac Studio, which is up to $2,499/£2,499. For MacBooks, the largest increase comes to the M5 Max MacBook Pro, which is going up by $500/£500. In those cases, it's a matter of ultra-expensive devices becoming even more expensive.
While not the biggest increase, the MacBook Neo's $100/£100 price jump could be the most impactful. The Neo is Apple's attempt to target more budget-conscious laptop shoppers who would otherwise opt for a cheap Windows laptop or Chromebook. An extra $100 there could potentially put the laptop out of reach for some buyers.
Thankfully, iPhone prices are unchanged with this adjustment, but who knows for how long that will last. Perhaps the company will hold off until the iPhone 18 Pro hits the market.
