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T3
T3
Technology
Rik Henderson

Apple plans to "use the market chaos to its advantage" and keep iPhone 18 affordable, claims expert

Apple iPhone 17 in Mist Blue.
Quick Summary

Apple will reportedly keep the price of the iPhone 18 down when it arrives later this year – that's according to an industry expert.

Renowned analyst Ming-Chi Kuo believes that the company might absorb additional costs for components to retain a market advantage.

It's going to be a hard year for tech lovers – at least for our pockets. RAM shortages are going to make just about every new product more expensive, and ultimately the consumer will foot the bill.

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