Apple paid millions to use Shutterstock images in its AI development — but no one knows what for

AI apps on screen.

With WWDC 2024 well on the way at this point, there’s one word on everyone’s mind — AI, and what Apple is going to do with it. 

There’s already been some movement within the company as hundreds of ex-Apple Car staff members have been shifted to the Artificial Intelligence division, along with all the neural engine improvements in the M3 chips. Now, there’s more evidence that Apple is upping its AI investment, as it looks like the firm has spent millions of dollars on images and videos from the internet's stock photo library, Shutterstock.