The mighty Apple organisation appears to be breaking away from its time-honoured tradition of strict price controls with a time-limited offer that for some people could make buying an iMac, MacBook, Watch or iPad more affordable.
The company, which has struck gold by producing some of the most desirable products around, has never put cheap prices on their hi-tech equipment. A MacBook Pro, for example, can cost up to £3,000, and some iPhones command prices that of around £1,550.
But until August 11 anyone buying certain products from an Apple store can spread the cost over 24 months without paying a penny in interest. it means people can possess a MacBook Air for £53 per month, an iPad for £13.29 a month or an iPhone 13 for £28 per month.