
While I’m looking forward to Apple's next major iPhone software update, iOS 17, and all the cool new features, I’m not oozing anticipation for the rumored iPhone 15. I’m sure it will be very nice, with a polished design and improved specs all around. I’m just not excited about it. Since I bought my iPhone 14 Pro, much cooler phones have come along, and all of them are foldable phones. If Apple doesn’t make a foldable iPhone soon, there won’t be any excitement left, and Apple’s phones will be hard to recommend against the new innovations.
If anything, Apple is a victim of its own success. After the iPhone 14 Pro, how could it make a better iPhone? The iPhone 14 Pro and iPhone 14 Pro Max have the best cameras, the best displays, and the most durable hardware Apple has ever produced. The processor inside is so fast that Android phones likely won’t beat the A16 Bionic chip for a few years, at least. Today’s best Android phones are barely able to match Apple's A14 chipset.