Apple is reportedly on the verge of securing a deal with FIFA for the television rights to a new tournament, as per a report by The New York Times. The tech giant is said to be in the final stages of negotiations with FIFA, the international governing body of football, to acquire the broadcasting rights for an upcoming competition.
The new tournament, details of which have not been fully disclosed, is expected to be a significant addition to Apple's content offerings. By potentially obtaining the TV rights, Apple aims to expand its presence in the sports broadcasting arena and attract a broader audience to its platform.
