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iMore
Technology
John-Anthony Disotto

Apple could prove to be a luxury streaming option for FIFA's new Club World Cup — but would a paywall impact the growth and reach of the tournament?

Club World Cup.

New information hints that Apple may be on the verge of a huge deal that would see the company become the global streaming partner for FIFA’s upcoming 32-team successor to the Club World Cup. The landmark deal could be worth over $1 billion according to a report from the New York Times, but if the collaboration were to go ahead would it be as successful as Apple and FIFA hopes?

As iMore’s resident football fanatic, I’m here to take a look at the deal that could propel Apple’s sporting status into the stratosphere as the company looks to grab a hold of one of the most exciting new tournaments in world football. What does this mean for Apple? And what does it mean for FIFA as the world footballing body looks to draw new eyes to the sport and cement a new iteration of the Club World Cup as a premiere event rather than its current form which often feels like an afterthought? Let’s find out.

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