What do REM, Taylor Swift, Dua Lipa, Doja Cat, Olivia Rodrigo and Michael Bublé have in common? They've all released music in spatial audio formats like Dolby Atmos on Apple Music – and next year, they're going to be joined by a lot more artists. In an effort to make more acts release spatial audio music, Apple is offering significant incentives to encourage them.
Spatial audio is one of Apple Music's key features, delivering three-dimensional sound to your AirPods or HomePods. When it's done well it adds extra realism to the track. As the cliché goes, it makes you feel that you're right there on stage or in the studio with the artist, especially if you're using headphones or earbuds with head tracking. When it's done well it's really lovely. I'm listening to Troye Sivan's One Of Your Girls in Dolby Atmos right now and it makes the already intimate track feel even more immediate.
