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International Business Times
International Business Times
Technology

Apple Might Turn Off App Tracking in Europe, But the Real Reason Has Everyone Talking

Apple has triggered panic throughout the tech world after announcing it would have to turn off its App Tracking Transparency (ATT) feature in Europe because of what it describes as "intense lobbying efforts." The firm claims that this would damage users' privacy and profit advertisers more.

Apple's App Tracking Transparency

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