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Euronews
Euronews
Jonny Walfisz

Apple loses $1bn a year on streaming: Why don't its shows work?

Apple is reportedly losing $1 billion (€923 million) a year on its streaming service. As the last episode of the second season of its hit show ‘Severance’ airs this week, it’s a damning indictment of the tech firm’s Netflix competitor.

Two sources close to the company confirmed to The Information that the tech firm has spent $5 billion (€4.62 billion) a year on Apple TV+ since it launched in 2019.

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