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International Business Times UK
International Business Times UK
Business
Trisha Kae Andrada

Apple Launches New iPhone Pocket, but People Aren't Impressed: 'Looks Like an April Fool's Joke'

Apple has unveiled its latest accessory, the iPhone Pocket, but fans say the pricey 3D-knitted pouch is little more than a 'designer sock' for your phone.

The tech giant describes the new item as a blend of style and functionality, created in partnership with Japanese fashion house Issey Miyake. But while Apple calls it 'a beautiful way to wear and carry iPhone', many social-media users are calling it something else entirely: ridiculous.

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