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Tom’s Guide
Tom’s Guide
Technology
James Frew

Apple just lost the wearables crown to this major rival as Apple Watch shipments tumble by over 3 million

The Apple Watch Series 10 on a user's wrist showing a colorful orange and pink home screen.

I watched this year's September Apple Event, and was so excited that the Apple Watch announcement was up first. But in the end, it was a bit of an anticlimax. The company announced the Apple Watch Series 10, which is easily one of the best smartwatches, but also a disappointment.

Yes, it's nice that there's a bigger screen, improved performance and a new chip, but it felt like a modest update to the Series 9, and if I'm honest, a bit samey. Some of the interesting new features, like breathing disturbances, are software-based, and have also come to older devices now with watchOS 11.

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