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Fortune
Fortune
Business
Dave Smith

Apple just indirectly boosted the value of its all-in-one subscription service

Apple CEO Tim Cook shares some giggles with Ryan Murphy and Stephen Nedoroscik (Credit: David Paul Morris—Bloomberg/Getty Images)
  • Apple increased the price of its stand-alone Apple TV+ subscription this week. But since Apple One rates remain unchanged, this means the all-in-one bundle offers much greater value compared with paying for individual services, especially for families, as you can save hundreds of dollars a year.

Apple’s all-in-one subscription bundle, Apple One, just quietly became an even better value for consumers after the company raised the price of Apple TV+ on Thursday, but kept Apple One’s rates steady. This means the monthly bundle is now more affordable relative to purchasing each service separately—even if consumers maximize annual plan discounts elsewhere.

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