Since you have a mobile phone in 2024, you are doubtlessly used to the phone ringing, only for an unfamiliar number to flash across the screen. And when that happens, I'm sure you do what I do — ignore the call or send it to voicemail assuming its some sort of spammer, robo-caller or some other unsolicited nuisance.
I don't know if that problem's every going to go away. But I do know that Apple just announced plans that will make it easier for legitimate business to identify their incoming calls to help you recognize it might actually be someone you want to talk to.
