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Android Central
Android Central
Technology
Nandika Ravi

Apple isn't Samsung's biggest threat in the tablet market right now

Samsung Apple Jitesh Ubrani Xiaomi IDC Andrew Myrick Android Central Huawei
A hand on the Galaxy Tab A9 Plus.

Despite offering a comfortable middle ground between phones and laptops, both Samsung and Apple saw a surprising decline in tablet sales in the first quarter of 2024, raising questions about the future of these devices, particularly while players in China, such as Huawei and Xiaomi, enjoy a healthy increase in tablet adoption.

In 2023, worldwide tablet shipments declined 17.4% year over year in the fourth quarter, the largest decline since 2016. For the calendar year 2023, tablet shipments totaled 128.5 million units worldwide, a decline of 20.5% compared to 2022 and the lowest annual volume since 2011.

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