Apple is the world's most valuable brand for the fourth year in a row

(Credit: Kevin Carter/Getty Images)

• Apple has the world's most valuable brand, according to a study by Kantar Brandz. This is the fourth year Apple has taken top honors. Nvidia showed the highest growth among the Top 100 companies. And ChatGPT entered the list for the first time.

For the fourth consecutive year, Apple has emerged as the world's most valuable brand.