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T3
T3
Technology
Andy Sansom

Apple is right to start small with the Vision Pro launch

Apple Vision Pro.

It's not often we feel sympathetic for one of the biggest companies in the world, but spare a thought for Apple. To say that there are high expectations for its upcoming mixed-reality headset would be a massive understatement. It doesn't help that we're just a matter of weeks away from the official release date of a product that has been described by Apple as "the most advanced personal electronics device ever" no pressure.

As Apple attempts to bring something normally seen as for enthusiasts only (VR/AR headsets) into the mainstream, and with a $3499 price tag to boot, you can't blame them for starting with smaller numbers. Especially when you consider the likes of Google Glass never caught on and the high manufacturing costs involved. 

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