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Fortune

Christiaan Hetzner

Apple is reportedly willing to lose $1 billion every year just to fuel its streaming ambitions

Apple Ted Lasso Tim Cook Disney Netflix The Information

A scene from Severance. (Credit: Courtesy of Apple TV+)

According to a report in The Information, Apple has spent over $5 billion to attract currently 45 million viewers since Apple TV+ launched in 2019. Unlike other peers, the streaming service's small library focuses almost exclusively on original content like Severance and Ted Lasso.

Comedian Ben Stiller’s mind-bending trip Severance celebrated its second season finale on Apple TV+ on Thursday, and the actor-director-producer already has plans for more.

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