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TechRadar
TechRadar
Craig Hale

Apple is ready to catch up in the AI market, CEO Tim Cook says

Apple Tim Cook Microsoft Google
Apple Intelligence on iOS.
  • Apple's CFO said data center spend could "grow substantially"
  • The company posted a 10% rise in quarterly earnings
  • It's also staying on top of its sustainability credentials

Apple has alluded to wanting to increase spending on artificial intelligence and data centers to catch up with rivals after early Apple Intelligence features have left users wanting more in the shadow of Microsoft and Google systems.

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