Apple made a surprising announcement Tuesday morning: It’s decided to partner with Japanese fashion house ISSEY MIYAKE to launch the iPhone Pocket, a limited-edition accessory that carries the creative vision of design director Yoshiyuki Miyamae, who helmed the label’s womenswear line from 2011 to 2019. The collaboration marks a return to a relationship between the two companies that stretches back decades, when the design house’s founder Issey Miyake created the black mock turtlenecks that became synonymous with late Apple co-founder Steve Jobs.
The iPhone Pocket, launching Friday, November 14, features what Apple and ISSEY MIYAKE describe as a “singular 3D-knitted construction” inspired by the concept of “a piece of cloth.” The stretchy, ribbed accessory fully encloses an iPhone while allowing users to glimpse their screen through its open textile when stretched. It can be worn handheld, tied to bags, or worn directly on the body, expanding to fit phones, AirPods, and other everyday items.
