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Fortune

Kylie Robison

Apple is laser-focused on the privacy of data and end-user experience as it builds out A.I. ambitions

Yael Garten, Director of AI/ML Data Science and Engineering, Apple discussing a topic on stage with her hands up. (Credit: Nick Otto for Fortune)

Apple is not new to the artificial intelligence hype train that has consumed Silicon Valley.

The multi-trillion dollar company adopted the neural engine chip in its iPhone X in 2017, specifically to enable quick face recognition for the Face ID authentication feature, and launched one of the first A.I.-powered virtual assistants with Siri in 2011.

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