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Jamie Richards

Apple is advertising its F1 movie through the Wallet app, and I think that's a terrible mistake

Apple Apple Music App Store
Brad Pitt looks over his right shoulder with 'F1' written behind him .

A recent notification from the iPhone’s Wallet app has left online commenters angry with Apple’s new marketing strategies – as well as leaving me feeling a rare disappointment in the American tech titan.

Put simply, Apple has been promoting its new F1 movie through the iPhone’s built-in Wallet app, by sending out a push notification that offers a $10 discount at movie ticket site Fandango for customers who purchase two or more tickets to the film.

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