
Apple has officially confirmed that the iPhone 17 Pro Max will be unveiled at its annual launch event on Tuesday, 9 September 2025, at 10 a.m. Pacific Time in Cupertino, California. Pre-orders will begin on 12 September, with global retail availability scheduled for 19 September 2025. The flagship device is one of the most anticipated smartphones of the year, raising questions about when it will arrive, how much it will cost, and what upgrades it will bring.