The biggest news of WWDC 2024 was the unveiling of Apple Intelligence, Cupertino's answer to critics that it is behind the curve in the use of AI and late to the game in terms of offering AI-powered features to its users. Apple Intelligence won't ship until later this year, and even then it'll carry the beta tag. But what we've seen so far is certainly promising.
But it's still fair to say that Apple really is late to offer features that leverage AI in new and interesting ways. While the Camera app does use AI to leverage the power of the iPhone 15 Pro's cameras to select the perfect shot when you press the shutter button, it's nothing compared to the heavy capabilities of, say, a Pixel 8 Pro. And Apple knows it.
