We’ve learned from Tim Cook’s comments and countless reports that Apple is working on AI features for all of its devices and platforms. And we’re almost certain that the technology giant will unveil it during the opening keynote of WWDC 2024.
Now, though, we have an idea of how Apple will be branding the AI features – and no, it won’t be artificial intelligence or “Absolutely Incredible,” as Greg Joswiak, Apple’s SVP of Marketing, teased in a post on X (formerly Twitter).
