The Apple Vision Pro could be toast.
According to a new report from MacRumors, Apple has "all but given up on the Vision Pro" even though the company just launched the M5 model last October. Despite the faster chip and the new Dual Knit Band, customers have remained uninterested.
Since the Vision Pro launched in February of 2024, it has been roundly criticized for its sky-high $3,500 price and its weight. The Vision Pro M5 was supposed to inject some excitement but even with longer battery life and more power, Apple also retained the wallet-breaking price tag.
As for the weight, the Vision Pro is over 1.3 pounds. For comparison, the Samsung Galaxy XR comes in at 1.2 pounds while the market-leading Meta Quest 3 is a lighter 1.1 pounds.
Heading into 2026, the Vision Pro was already on the decline. In January, it was reported that production had been severely cut due to underwhelming sales. The device has allegedly only sold 600,000 units total since its launch; Apple is tight-lipped about its sales numbers.
MacRumors reports that Apple has received an "unusually high percentage" of returns that far exceed any other current Apple device.
Well into late 2025 there were rumors that Apple was working on a lighter, cheaper Vision Air, but that project was scrapped in favor of smart glasses.
MacRumors says that the Vision Pro team has been redistributed to other teams, including ones working on Siri. Perhaps that isn't too surprising since VP Mike Rockwell was the architect of the Vision Pro before he was put in charge of the Siri team last March.
Tom's Guide reached out to Apple for comment and will update this article if the company responds.
Apple Glasses are coming
Outgoing Apple CEO Tim Cook is reportedly obsessed with smart glasses and wants to create an industry-leading product that rivals anything Meta produces.
The most recent rumors suggest that Cook's vision could debut later this year featuring high-end design and multiple frame options. Apple's take on smart glasses would not have a display similar to the 2nd-gen Ray-Ban Meta or the RayNeo Air 4 Pro.
Apple's version would have integrated cameras, microphones and sensors to do things like capture photos and videos, handle phone calls, and enable hands-free interactions using Apple Intelligence. It's somewhere between your Apple Watch and AirPods.
The new glasses reportedly won't go on sale until 2027, but we could see Apple's incoming CEO John Ternus show them off after he takes the helm on Sept 1 at Apple's annual fall event.
