Apple has always been divisive – make no bones about it. You’ll likely never see Apple and ‘widespread appeal’ mentioned in the same sentence – and that’s ok. Apple is designed for a specific group of people, and while sometimes some products spill into the hands of the mainstream, like the best iPhones, there is still a cliquey quality to its products.
But being a part of the Apple club has meant something different in recent years. Before, it was all about ‘I love the equipment not just because it's really good, but because the company behind it isn’t dry and boring.’ There was a sense of community around the company, as if an Apple user was part of an exclusive, invite-only VIP room. Now, using Apple stuff doesn’t really set you apart from anyone using anything else – you are but a consumer of expensive electronics, just as someone buying a Microsoft Surface device or a Samsung Galaxy smartphone.
