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Tom’s Guide
Tom’s Guide
Technology
Tom Pritchard

Apple has licensed millions of Shutterstock images to train its AI — what this means for the iPhone

IPhone 16 prototypes.

Apple has grand plans for AI this year. The company has said as much itself, and word is that the iPhone 16 is going to be an AI powerhouse. But an AI is only as good as its training, and that means finding suitable content for the AI models to work with — and Apple appears to have found a partner in stock image library Shutterstock (via Reuters).

The problem with AI training is that finding suitable content can be a challenge. While companies like OpenAI have been known to train AI based on content publicly available online, that can cause problems. An AI that reproduces copyrighted material could be in breach of copyright law, and similarly AI that encounters misinformation could end up repeating the same nonsense to other people.

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