After failing to reignite interest in the Vision Pro with the release of the M5 model, Macrumors reports that Apple may have just about given up on the product. Initially launched on February 2, 2024, the device failed to garner the popularity typically seen with Apple products, reportedly selling only around 600,000 units. For context, the company sells hundreds of millions of iPhones each year.
At $3,499 and 1.3 pounds, the device's price and weight have been cited as contributing factors to low sales. There were initial reports dating back to 2024 that Apple was winding down production of the Vision Pro. However, the company released an updated version in late October 2025, featuring a faster M5 chip. The chip resulted in a higher 120Hz refresh rate, 10% more rendered pixels, and around.
