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Creative Bloq
Creative Bloq
Technology
Daniel John

Apple forced to apologise for yet another misjudged ad

Apple logo over a screenshot from Apple's Thailand ad featuring a tuktuk.

Has anybody checked on Apple recently? The company, normally famous for its perfectly pitched advertising, appears to have found itself in hot water over a misjudged ad for the second time this year.  

A couple of months back, Apple apologised over its tasteless M4 iPad Pro ad which, in order to promote the thinness of the new model, depicted all manner of creative apparatus being unceremoniously crushed. And now, it's been forced to apologise again, this time over its depiction of Thailand in a new ad. And unlike last time, it's even removed the ad.

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