
Apple Inc. (NASDAQ:AAPL) is facing mounting pressure from investors as concerns intensify over its lagging generative AI (GenAI) strategy, a key driver of growth across the tech sector.
With the company’s shares down 14% year-to-date, contrasting sharply with the S&P 500’s 8% gain, the market is signaling a clear demand for a definitive plan to catch up with rivals like Alphabet (NASDAQ:GOOGL) Google and Meta Platforms (NASDAQ:META), which have aggressively integrated AI into their offerings.