Get all your news in one place.
100's of premium titles.
One app.
Start reading
Benzinga
Benzinga
Business
Anusuya Lahiri

Apple Faces Existential Threat If It Fails To Act On GenAI

Apple Inc.

Apple Inc. (NASDAQ:AAPL) is facing mounting pressure from investors as concerns intensify over its lagging generative AI (GenAI) strategy, a key driver of growth across the tech sector.

With the company’s shares down 14% year-to-date, contrasting sharply with the S&P 500’s 8% gain, the market is signaling a clear demand for a definitive plan to catch up with rivals like Alphabet (NASDAQ:GOOGL) Google and Meta Platforms (NASDAQ:META), which have aggressively integrated AI into their offerings.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.