An Apple executive says that the company is looking to use generative artificial intelligence to help design the custom chips used in its product lines. According to Reuters, Senior Vice President of Hardware Technologies Johny Srouji said that the company learned that it needs to use the latest, cutting-edge tools when designing its chips. This includes the use of AI in electronic design automation (EDA) software, which industry giants Cadence Design Systems and Synopsys have been racing to add to their offerings.
“EDA companies are super critical in supporting our chip design complexities,” Srouji said at the Belgian research and development organization Imec. “Generative AI techniques have a high potential in getting more design work in less time, and it can be a huge productivity boost.”
