
Apple's 9 September iPhone 17 launch event was the biggest for many years, featuring brand new products across iPhone, Watch and AirPods. It was the ideal hardware follow-up to the company's iOS 26 software showcase at WWDC 2025 back in June.
The main headline was the inevitable reveal of the super-slim iPhone 17 Air. But the iPhone 17 Pro and Pro Max also came with a notable redesign – and new aluminium unibody. The base iPhone 17, meanwhile, upped its game in all those important key spec areas, making it more compelling.