Apple's strategy for incorporating AI is slowly coming to light, and it's becoming increasingly clear that a revamped Siri 2.0 packed with generative AI features is at the center of that road map.
Siri's new AI future is set to kick off at Apple's next developer conference, WWDC 2024, in June, according to The New York Times. The outlet spoke with several top software executives at Apple who outlined the company's plans to develop its own AI technology to keep up with competitors like Meta, Google, and Microsoft. It's all part of a deeper cultural shift at Apple to bring AI to the forefront, as we saw with Apple's announcement at its recent Let Loose event that all Apple laptops going forward will be powered by the AI-ready M4 chip.
