Apple’s iPhones are frequently in contention for the best camera phones around, thanks in part to their excellent performance, ease of use, and growing features that tailor to enthusiasts. The iPhone 15 series is proof of this, particularly with the color science behind the iPhone 15 Pro’s camera and the enhanced pixel binning tech behind the iPhone 15’s 2x telephoto zoom. Things may get substantially better for future iPhones because it’s rumored that Apple could be working on its own in-house camera sensor. That’s a big deal.
This speculation comes to us courtesy of Bloomberg’s Mark Gurman, who reports that Apple is “eyeing an in-house strategy for camera sensors.” For those that have followed Apple through the years, it wouldn't be a radical proposal given the company’s history — much like how the company pivoted to its A-series chip for its iPhones and iPads, along with the M-series chips in recent memory for its MacBooks.
