When the CEO of one of the world's most valuable companies starts doubling down on a struggling stock, people pay attention. Apple CEO Tim Cook has been a Nike (NKE) board member since 2005. He knows the “Swoosh” better than most outsiders ever could. So when Cook quietly made another big purchase of NKE shares, it sent a clear message to Wall Street: the turnaround is real, and the bottom may be near.
The question is whether ordinary investors should follow suit—or wait for clearer skies.
