Apple CEO Tim Cook is in China currently as the company gets ready to open its latest flagship store in Shanghai. The new store arrives as the country appears to be turning its back on the iPhone 15 lineup amid a downturn in sales that Cook will no doubt hope to arrest.
Following the news that Apple's iPhone sales in China declined 24% in the first six weeks of 2024 Cook's visit comes not only at a time when a new store is on the horizon but Apple is in the midst of a battle with Chinese brands like Huawei. And while the new store won't singlehandedly turn things around, it's an impressive spectacle. The store, located next to the landmark Jing’an Temple from which it gets its Apple Jing’an name, looks every bit the flagship store. And Apple says it has its best-ever lineup of products just waiting for new homes.
