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Fortune
Fortune
Lila MacLellan

Apple CEO Tim Cook is facing the most daunting moment of his career, but the former COO might be uniquely suited to navigate a tariff meltdown

Tim Cook speaks, wearing a suit, against red background (Credit: Bay Ismoyo—AFP/Getty Images)

Tech companies have found themselves in the crosshairs of Trump’s aggressive tariff policies over the past week, with the Magnificent Seven losing $2 trillion in value in the latest market downturn and possibly more pain to come. 

Because of its significant exposure to China, Apple initially saw the largest selloff of the group. The iPhone maker’s shares dropped roughly 20% in the week after Trump announced his reciprocal tariffs, before rebounding modestly on Thursday and Friday

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