Back in May, Apple CEO Tim Cook confirmed that the company was having to deal with "significantly higher memory costs" that likely meant price hikes would be happening in the near future. Now, speaking to the Wall Street Journal, Cook has confirmed that those price hikes are going to happen.
"Unfortunately, price increases are unavoidable,” Cook said to the WSJ. “We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.”
