
Although cryptocurrency commercials dominated 2022 Super Bowl advertising efforts Sunday, sports betting legalization and increasing competition in the space fueled an intense customer acquisition battle leading up to the big game.
Coinbase Global Inc's (NASDAQ:COIN) unique marketing efforts propelled the company's crypto exchange app close to the top of the Apple Inc (NASDAQ:AAPL) app store, so what happened to the sportsbook apps during Super Bowl LVI?