Apple ramped up its prices for MacBooks and iPads, including Apple TV, HomePod, and Vision Pro amid surging memory prices due to a massive shortage. Apple CEO Tim Cook indirectly blamed the companies that supply memory chips for use in its hardware portfolio. One of these companies is Micron.
'There's less supply at a time when consumers want devices and the memory guys are passing along huge price increases,' Cook had recently told The Wall Street Journal, describing the price hikes as 'unavoidable' due to an 'unsustainable' situation.
